1. Premium Priced (Gold Tier)
"Priced at the top. Plenty of room to win."
These homeowners were quoted for premium product with premium labor, and that number is now their benchmark. That gives you room to work. Offer a mid-tier product line or a sharper labor price, and you still come in well under what they expect while keeping a healthy margin. You win on value, not by giving the job away.
- Price Anchor: Quoted for premium product and premium labor.
- Your Margin: Come in lower and still turn a healthy profit.
- Your Options: Offer a mid-tier line or a sharper price, and either one beats the quote.
- Best For: Contractors who want to win on value without cutting into profit.
2. Verified Intent (Blue Tier)
"A fresh start. You set the price."
Homeowners who have responded about their project but have not yet been pitched or given a price. No competing quote is in their head, so your presentation is the one they measure everything against. You walk in with a clean slate and the first word on price.
- Intent: Homeowner responded about their project.
- Pricing: Not yet pitched or quoted by anyone.
- Advantage: Your price becomes the one they compare against.
- Best For: Teams with a strong in-home pitch who want to set the price.
3. Unrestricted Volume (Indigo Tier)
"Built for shops that want volume."
A steady flow of homeowner requests at the lowest cost per lead we offer. These come in straight from our sources without the extra verification step, so you get more of them in your market. A good fit for teams with the staff and follow-up process to work a full pipeline.
- Volume: No caps on how many leads you take in your territory.
- Price: Lowest cost per lead in the catalog.
- Best For: Growing shops that want to fill the calendar and have the team to follow up fast.