Premium Priced
"Priced at the top. Plenty of room to win."
These homeowners were quoted for premium product with premium labor, and that number is now their benchmark. That gives you room to work. Offer a mid-tier product line or a sharper labor price, and you still come in well under what they expect while keeping a healthy margin. You win on value, not by giving the job away.
- Price Anchor: Quoted for premium product and premium labor.
- Your Margin: Come in lower and still turn a healthy profit.
- Your Options: Offer a mid-tier line or a sharper price, and either one beats the quote.
- Best For: Contractors who want to win on value without cutting into profit.
Gold Tier